Michael G.
Chaszczewski
Graphic Designer & Marketing Coordinator
Professional Projects
Suntree Tech Catalog
Print Production, Branding & Marketing
Task: Create a comprehensive product offering catalog describing features, functionality and prospective product benefits.
Suntree Tech Flyers
Print Production, Branding & Marketing
Task: Create a series of single sheet flyers for sales marketing purposes highlighting product features and overall functional benefits.
Suntree Tech Brochures
Print Production, Branding & Marketing
Task: Design comprehensive product brochures for flagship devices, detailing features, functionality and benefits for marketing and sales applications.
Suntree Tech
Website
Web Design, Branding & Marketing
Task: Design a new corporate website for Suntree Technologies to aid in brand​recognition, develop professional identity and drive sales performance.
Social Media
Management
Social Media Marketing & Design
Task: Cultivate a social media presence on various to advertise products, build client relationships, spread stormwater education and send key announcements.
Technical Manuals
Print Production, Technical Writing & Sales
Task: Write and Design a series of comprehensive technical manuals for operation, maintenance and assembly of specific flagship products.
Suntree Tech
Case Studies
Typography, Writing, & Sales Marketing
Task: Write and Design a library of project case studies for the installation and application of various flagship products throughout the country.
Suntree Tech Sales Forms
Typography & Sales Marketing
Task: Design new inlet measurement forms for use by sales staff to distribute to prospective clients and gain accurate project data for manufacturing.
Suntree Tech
Profile
Typography, Writing, & Sales Marketing
Task: Design a unique company profile for distribution to potential clients in order to learn of key product offerings, company values, services and distribution locations.
Exhibition
Banners
Exhibition Design, Print Production & Marketing
Task: Design floor and hanging banners to be used in conjunction with product models and booth exhibitions at trades show events.
Exhibition
Signage
Exhibition Design & Marketing
Task: Develop advertisement designs for overhead co branded signage utilized at trade show events to indicate the Olcastle Infrastructure booth.
Select Academic Works
Crime Map Dynamic Icons
Icon Design, Predictive Policing
Task: Create a crime mapping strategy for police agencies that addresses lacking data needs by designing a cohesive unified visual language of mapping symbols.
ESB Branding
& Identity
Brand Identity Development & Design
Task: Analyze and develop a brand identity, including logo, typography, marketing literature collateral and brand standards guidelines.
Rochester, NY Subway Map
Typography, Wayfinding & Map Contextualization
Task: Research and design a map diagram for a theoretical concept of a new subway transit system for the greater Rochester, NY area.
LU Booklet
Design
Typography, Booklet Design & Development
Task: Design a booklet insert for the Penrose Annual Review from 1969 detailing the story and designs of Harry Beck's the London Underground Diagram.
Dresden
Exhibition
Typography, Infographics & Information Design
Task: Design a panel exhibition detailing the historical growth of a city, including hand drawn maps, stats and a working diagram of a famous object relating to the city.
Information
Prototype
Test
Plan
Iterate
Refine
Review
My Design
Process
Empathize
Pragmatic design workflow focusing on efficient usability and lasting appeal.
Iterative design process defining user empathy, carrying through to refined products ready for implementation.
Systems level approach with flexible solution growth to broaden a user base and integrate well into future applications and physical systems.
Aesthetically pleasing designs with well executed balance and meaningful delivery.
Strategic design thinking employing theory and implementation.
About Me
I am a creative, conscientious and process driven team player, with a wide ranging toolset of skills spanning more than 8 years of graphic art and design experience. I utilize strategic design thinking to develop systemic design solutions that are not only aesthetically appealing but also effective and efficient means of end user communication.
I have an MFA in Visual Communication Design from Rochester Institute of Technology and BS in Electronic Media Arts from Rensselaer Polytechnic Institute specializing in information design, brand identity, writing and animation.
My combined knowledge of animation, information design, typography, branding and web/app design affords a potent mix of digital storytelling and data rich solutions that are clear cut communication at its best.
Melbourne, FL 32940
